Aid Works
Aid Works is a multi-channel campaign designed to rally Canadians around foreign aid. I helped define the campaign identity and created branding, social content, and landing pages to deliver a consistent message across channels.
Multi-channel campaign
The Results
We launched a national campaign supported by high-performing landing pages designed to capture leads and build an ongoing community around foreign aid by designing landing pages, ad creatives, and social content to drive consistent growth across channels.
+120% audience growth
Scaled audience across multiple channels through consistent design and messaging
12%+ Conversion Rate
Designed and optimized landing pages to improve clarity and drive action
Multi-layered campaign
Delivered a cohesive experience across landing pages and social platforms including Instagram, X, and Bluesky.
